This is interesting: Hybrid owners more brand-loyal than other vehicle buyers. Whodathunkit?
Experian Automotive, an industry group, is reporting that nearly half of hybrid vehicle owners will buy a vehicle of the same brand when they buy another one.
Experian claims 47% of hybrid buyers choose another car from the same manufacturer, as opposed to 35% of buyers overall. That doesn't mean that they will buy another hybrid from that brand, but that they will buy another vehicle from that brand.
In terms of "segment loyalty," pickup truck owners not surprisingly are the most loyal. More pickup owners, when going to buy a new vehicle, will opt for another pickup as opposed to another type of vehicle.
Image: Yoishikazu Tsuno / Associated Press
ateixeira says:
09:38 AM, 08/12/08
This doesn't surprise me - but there's one other important factor.
Honda and Toyota, who sell the most hybrids, have other cars that are also fuel-efficient. That was important to the hybrid buyer, so of course it influences their decision to purchase, say, an Odyssey or Sienna minivan (tied for the most fuel efficient in the class).