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Tata is going after the X Prize



When Tata makes headlines, they do it in bunches. Not content to having just completed the Land Rover-Jaguar deal, or having developed a $2500 car, they have now set their sights on winning the X-Prize.

For those who need some reminding, the X-Prize will be awarding a $10-million prize to the company that can build a production-capable 100 MPGe (Miles per Gallon equivalent) vehicle that meet market needs for price, size, capability, safety and performance. To date, more than 70 teams from 12 countries have already signed a letter of intent to compete for a share of the purse...
The competition will officially kick on in September 2009 with a cross-country stage race in New York City, followed by nine other major markets throughout the US, in which competing vehicles will be tested and showcased in real world conditions. Winners will be the vehicles that exceed 100 MPG equivalent, fall under strict emissions caps and finish in the fastest time. The competition is scheduled to conclude in 2010.

Full story here.

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2 Comments

ateixeira says:

07:56 AM, 06/ 3/08

Good for them. This competitiveness is good and should serve as motivation to keep improving.

wendywindy says:

11:48 PM, 06/25/08

this is good for consumers to improve the level of competition for better innovations.
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