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VW announces Routan prices



The Chrysler-sourced VW Routan minivan will start $24,700 for the "S" model. The mid-range "SE" stickers at $29,600, and the range-topping "SEL" starts at $33,200. As an added incentive VW is partnering with Upromise, the country's largest private source of college funding, to offer Routan customers $1500 towards their kid's college education.

"We know parents are concerned about saving for their kidÂ’s future...
To help families tackle this challenge of saving for college, we’re excited that we are able to partner with Upromise,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. “We’re aware that the cost of college continues to rise exponentially, far outpacing inflation, and our hope is to help our customer’s off-set that cost, while getting a great new vehicle.”

The vehicle will go on sale in September.

Full story here.

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7 Comments

daytona_500 says:

11:12 AM, 05/16/08

S,SE,SEL? Sounds very Ford-ish.

karjunkie says:

11:54 AM, 05/16/08

I think Mercedes has a better claim on those designations than Ford!

cruiserhead1 says:

01:39 PM, 05/16/08

So why is VW using a rebadged Chrysler minivan?
What happened to the cool microbus concept van that was suppossed to come out? VW even had the microbus on their website for awhile as an upcoming model.

hondacura4 says:

10:57 AM, 05/17/08

If I squint it looks exactly like our 2005 Redondo Red Honda Odyssey Touring!

estreka says:

12:09 PM, 05/17/08

I commend VW for getting in the minivan market when most of the big guns are getting out, but I also think a Microbus-inspired product would have been much better.

ateixeira says:

08:55 AM, 05/19/08

I much prefer the Microbus, too, but let's be honest - it would have cost $40,000.

cruiserhead1 says:

10:53 AM, 05/19/08

don't know if you've seen minivan prices but people are paying $40,000 for Odyseeys, Siennas and Chryslers.
 
VW sucessfully translated the Beetle for sub-$20,000. There is no reason to think they could have done the Microbus for a proper MSRP.
they already have the chassis of the Eurovan as a start.

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