More stories are popping up from Europe that BMW is going to again revive the Isetta brand. This time, however, it will be a ZEV (zero emissions vehicle), and powered by an electric motor. Don't, however, expect to see it equipped with the front opening door, as per the original car. Autocar (here ), the UK site, is showing an illustration that shows it to be a BMW, which I find strange, not to mention hard to believe...
The article does go on to say that BMW has not yet decided as to what badge it will wear, which I guess explains the illustration. I would think that BMW would not want this to be a BMW, or even a BMW-looking car. Rather I would expect them to market it much like they are doing with the Mini, that being a separate brand altogether.
Rumor has it, that whatever name it wears, it will go on sale in the USA in 2012.
Full story here.
Rumor has it, that whatever name it wears, it will go on sale in the USA in 2012.
Full story here.
estreka says:
08:04 AM, 05/ 5/08
That's not an Isetta, that's an X1.
rsholland says:
08:14 AM, 05/ 5/08
?
estreka says:
09:29 AM, 05/ 5/08
In the article. It looks like a mini X3.
rsholland says:
10:27 AM, 05/ 5/08
Gotcha. :)
ateixeira says:
01:28 PM, 05/ 5/08
So Mini will sell SUVs and BMW will sell minicars?
This doesn't make sense to me.
At least keep it a seperate brand. I doubt a 7 series owner will want to see one of those in the showroom.