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Dieter Rides Again at the Mercedes-Benz Press Conference: 2008 Geneva Auto Show



Most of the press conferences at the Geneva auto show are pretty lame. They usually involve a top executive making a few obvious remarks, pulling a sheet off a car that has been sitting there all morning and maybe some moderately loud music. Mercedes-Benz is one of the few that makes more of an effort, so this year’s show included an introduction by Dieter Zetsche who rode in on the world's oldest automobile, the Benz Patent Motor Car, with Mrs. Jutta Benz, great granddaughter of Carl and Bertha Benz. There was also a performance by Chinese acrobats and ballet dancers along with the reveal of the GLK Bluetec Hybrid. What do acrobats have to do with a new hybrid sport-utility? Nothing, but they were more fun to watch than listening to more of Dieter. Click through for videos of all the fun. -- Ed Hellwig, Senior Editor, Inside Line




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1 Comment

ateixeira says:

08:40 AM, 03/ 4/08

Cirque de Benzeil?

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