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At 40, Hot Wheels To Unveil Bejeweled Car



Multi-Platinum recording artist Nick Lachey
will unveil a custom jeweled, 1:64-scale Hot Wheels car, the most expensive in Mattel's history, on Friday to celebrate the production of the 4 billionth Hot Wheels vehicle and the brand's 40th anniversary.

The 18-karat white-gold car features more than 2,600 micro-pave set blue, white and black brilliant diamonds, weighing nearly 23 carats. It will be auctioned off later this year with proceeds going to Big Brothers, Big Sisters. The unveiling takes place at Mattel Showroom in New York...
Link here.

UPDATE: An image of this $140,000 toy (?) is now available, along with an updated story here.

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2 Comments

ateixeira says:

02:25 PM, 02/13/08

Bling Bling now comes in miniature.

rsholland says:

02:52 PM, 02/13/08

Unfortunately (or fortunately?) no pixs yet.

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