Gotta love Mini. They're always good for a few laughs—and often some very clever marketing. Now they've put a Euro-spin on the famous Cadillac Ranch in Texas (here
) by creating "The Other Ranch" display made up of Minis, which, when you think about it, is the polar opposite of what a Caddy is all about. Fun stuff...
This art/marketing display is made up of 4 Mini Clubmans; and the concept behind it is that the Clubman is the other Mini, hence the spin-off on this piece of Americana. The Other Ranch can be seen at Brussels European Motor Show.
Full story here.
Full story here.
ateixeira says:
08:41 AM, 01/17/08
What a waste.
Though it got enough publicity that I'm sure it was worth it to them.
rsholland says:
08:45 AM, 01/17/08
Which is exactly the point—publicity.
estreka says:
11:19 AM, 01/17/08
We'll see how good it looks after several years of grafitti.
I dunno what part of Amarillo that is, but it sure looks desolate.
warpfreak says:
01:19 AM, 03/29/08
Where else, for publicity of course. 'Coz they'll do everything to pull up their market even with their mini cooper parts.