This car carrier was spotted over in the UK with six all-new Subaru Imprezas aboard, three of which are upside down.
The idea behind this clever promotional stunt is to highlight the road gripping ability of Subaru's AWD system—and it has people rubbernecking and talking, for sure. The marketing campaign is called "Subaglue," and the press release is included in the link below.
Full story here at Autoblog ...
crashtestdingo says:
04:41 AM, 10/ 1/07
With all the concern over carbon dioxide emissions in Europe, I'm a little surprised they're driving around a heavily laden truck purely for marketing purposes.
estreka says:
07:35 AM, 10/ 1/07
Wait about a month when some lawsuit-inclined customer tries to drive his/her WRX up a cliff.
ateixeira says:
08:09 AM, 10/ 1/07
That's hilarious.
If it creates a controversy, it would be even more successful. Think about it - everyone would be talking about it, and see the ad.
kurtamaxxxguy says:
07:10 PM, 10/ 1/07
Cute, but no way would I wish to buy any one of the upside mounted cars.
rsholland says:
07:14 PM, 10/ 1/07
I doubt they're for sale. They probably had their guts removed to lighten them.