Chrysler has just launched an ad campaign on ABC's "Dancing with the Stars" for its 2008 Chrysler Town & Country minivan. It will feature Nick's Jimmy Neutron character at events like the Nickelodeon Slime Across America tour and in print ads. There's also a contest in which consumers can upload family photos to a Town & Country Web site for prizes like an all-expenses-paid family trip to the Nickelodeon Family Suites by Holiday Inn in Orlando, Fla., a new kid-friendly hotel and resort.
The TV aspect will feature five 30-second spots on appointment-viewing shows like "Grey's Anatomy," "Men in Trees," "Desperate Housewives," "Ugly Betty" and "60 Minutes." The campaign will also includes two 30-second spots for African-American and Hispanic markets...
David Rooney, director of the Chrysler brand, says the company has to highlight some 35 new features in the campaign, and the focus tends to be on Swivel 'n' Go--at least from an advertising standpoint because it's the most striking, visually. "It's the one most people react to instantly."
Full story here.
Full story here.
SubyTrojan says:
11:13 AM, 09/25/07
Please vote for two-time Indy 500 winner (2001, 2002) Helio Castroneves, a.k.a. "Spiderman", everyone! Thanks! :o)
^ I said that even though I don't watch the show. LOL! :o)
ateixeira says:
07:49 AM, 09/26/07
They really know their demographics. We own a van and my kids love Jimmy Neutron. The wife loves DH.