Over the course of the past three days, I had the opportunity to sit down with Saturn General Manager Jill Lajdziak several times. Our conversations focused on the immense change in Saturn's products, hitting on Red Line, green technologies, a Saturn subcompact and the Saturn/Opel relationship. Here's what I learned.
Opel's OPC performance badge graces nearly every model the company offers in Europe, boosting both performance and go-fast looks...
Flip the coin and start talking about Green Line, and things look a bit more promising. Saturn's still unsure of how to utilize the Green Line tag as a marketing tool. Next year, GM will begin offering the Vue hybrid in two different forms: One will use the current belt-alternator system and the other, a more efficient two-mode system. Saturn is dealing with how to brand and market the two technologies, debating if two very different powertrains can share the same Green Line name. With a plug-in hybrid Vue set for 2010, things get even more complicated. There's also the question of whether the Green Line label can be expanded to other fuel-efficient and environmentally friendly options, like FlexFuel or diesel engines. If GM can establish a common company approach for meeting U.S. emissions standards, a diesel Astra has a decent chance to make it to America since Europe has already done the engineering.
Lajdziak wouldn't guarantee any plans to bring over the Opel Corsa subcompact, but her enthusiastic response contained several hints, including the comment, "We know we need one." Her answer suggests that we're not far off from an announcement, perhaps during the 2008 auto show season.
Saturn's Sky was pulled into Europe as the Opel GT, but that will likely be the only time you see an American product cross the pond in the Opel/Saturn relationship. From now on, cars will only flow the other way. As next-generation Opels are being developed, Saturn will play a key role in defining engineering targets and standards that will ensure European cars meet the packaging expectations of Americans. Saturn will still maintain a few models not offered by Opel, like the Outlook, but those products will still share a platform and powertrains with other GM models. -- Eric Tingwall, Inside Line Contest Winner and Citizen Journalist
SubyTrojan says:
06:41 PM, 09/13/07
Nice write-up, Eric!
I'm still not nuts about Saturn rebadging so many Opel products. I also can't stand hearing/reading people say/write, "Saturn is making some fine products now." No "mad props" for you, Saturn. Kudos to GM Europe! :o)
vvk says:
07:57 PM, 09/13/07
Great job. Your writing is very fluid and easy to read.
What I am wondering about is when will product start flowing back to Europe. With exchange rate advantage GM should be able to rip huge profits by moving Opel production to the US. In addition, American work force is more hard working and more efficient. With European suppliers establishing an extensive production base in North America, it should be very feasible.
ateixeira says:
07:00 AM, 09/14/07
So far Green Line products have been a disappointment. Besides a low price, they don't really offer much, as the economy isn't nearly up to par with the class leaders.
I hope the 2nd generations are substantially better.
estreka says:
12:03 PM, 09/14/07
So Saturn products will be discontinued (or current?) euro models? That's definately a step up, but it sure seems oddball that we get everything secondhand.
jriz says:
12:51 PM, 09/14/07
"In addition, American work force is more hard working and more efficient. " Is there any hard data to back that up? I'm just curious. I suddenly have this image of effete Europeans sitting around a factory dressed in black, smoking cigarettes and drinking cappuccinos while Opel Vectras roll out the door missing their passenger seats.
vvk says:
01:25 PM, 09/14/07
jriz, can't you just take my word for it?! :-))
Here you go:
http://www1.wsvn.com/news/articles/business/MI60387/
http://money.cnn.com/2007/09/02/news/economy/worker_productivity.ap/index.htm
http://ap.google.com/article/ALeqM5gURr_MR-Wtuq2-T70HLknZGGD6Ng
erok says:
06:47 PM, 09/14/07
No, Saturn's won't be discontinued Euro products. They'll be current Euro products. Recently we've been getting Opel's that have been on the market for some time in Europe, like the Aura (Euro Vectra) and the Astra (Euro Astra). But we will soon begin to see American and European launch dates come closer together as Opel refreshes its products, similar to how the Saturn Vue and Opel Antara launched around the same time.
-Eric
estreka says:
07:30 PM, 09/14/07
Well that's good news. Thanks for the info!
SubyTrojan says:
02:06 AM, 09/16/07
I'm sick of this "Rethink American." campaign. It should really be "Rethink European."