The VW Group's pre-press-preview-days press conference was so big that it had its own traffic jam. In an almost GM-level of bigness, VW unveiled a car from each and every one of its passenger car divisions. It was so big it was housed in a converted basketball arena. It was so big that the Chinese Minister of Science was in the house...
Probably the biggest intro in terms of significance and sales, the new Audi A4, led off the big show. With a polite few minutes of presentation and a few choice bits of hyperbole such as "It redefines the midrange in the luxury segment and the people will respect this." Perhaps something was lost in the translation there.
Why the warm-up position for this hugely important product? Well, Audi had already released full specifications and photographs on the bigger and presumably better-handling new A4. Follow the link below to read all about it. -- Daniel Pund, Inside Line Senior Editor, Detroit
estreka says:
02:53 PM, 09/10/07
$1billion? That just can't be right, especially for something that looks very similar to the current model.
ateixeira says:
07:38 AM, 09/11/07
Sure does look a lot like the outgoing A4.
I still think the 1997 A4 looks better than this, too.
alfalfa33 says:
05:46 PM, 09/11/07
The $1 billion is spent beneath the surface, on Audi's new MLP platform that's going to underpin the new A6 and A8 as well.
And the current model looks just fine. No need to be like BMW and fuss up the styling just to fuss it up.
desiathate says:
08:08 AM, 09/12/07
can just say this the car looks sexy but i just dont like it and ill tell you why
i love and new A5 and its def a hit but this one look way too much like the A5 only way the overall shape would work is if the lights and mirrors and maybe the tailpipes were to be well curvy in another words not like the A5.