From January through May, Toyota Motor Corp. led all brands with sales of 954,000 vehicles. That puts Toyota ahead of Chevrolet by a scant 5,200 units, and 40,000 better than FoMoCo's Ford brand...
More incentives being offered on the Tundra
Come hell or high water Toyota is pulling out all the stops so they can reach their 200K sales goal this year. The latest incentives, which are being offered through July 31, include a choice of zero-percent financing for five years, rebates of up to $3,500, or reductions of $500 on down payments on three-year leases. Also included is the recently introduced CrewMax.
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Here's AutoObserver's take: Toyota Launches New Incentives on the Tundra
anythngbutgm says:
09:21 AM, 06/18/07
I'll probably never own a Toyota, but they have earned this.
estreka says:
10:45 AM, 06/18/07
It's hard to compete when you're so much more expensive than the competition.
Glad to hear Toyota outsold Chevy. Now if they could just outdo GM...
billt9 says:
11:19 AM, 06/18/07
This is sort of like a, "big whoop".
GM divided their commoner's cars into Chevrolet, Pontiac-GMC-Buick, and Saturn.
A combined dealership outsells GM's 3-way split dealerships.
But I like how Toyota's PR person says they don't care.
Because the customer doesn't care about this #1, #2 nonsense.
Selling lots of cars doesn't make more money anyways.
It just puts you in riskier business.
GM doesn't care either, playing it smart and keeping incentives low.
flicmod says:
11:39 AM, 06/18/07
"GM divided their commoner's cars into Chevrolet, Pontiac-GMC-Buick, and Saturn.
A combined dealership outsells GM's 3-way split dealerships."
That's GM's fault for making clones of every vehicle they decide to build and badging them under all their brands.
Ironically, GM also uses it to mislead the consumer by saying that they have more models with 30MPG than any other automaker. Sorry guys, but the Malibu/G6/Aura should only be counted once, not three times.
ateixeira says:
09:39 AM, 06/22/07
Tundra prices are higher to begin with, so I doubt they're selling them for any less than a similarly equipped Ford or GM pickup.