BBC News
is reporting that Ford is close to announcing a Jaguar sale plan, perhaps within the next few days. There's been a lot of speculation and rumor about the future of Ford's Premier Automotive Group (PAG). In fact Straightline
did a blog on this just two days ago (Ford still shopping premier brands?
). As with the recent Mercedes-Benz/Chrysler split, there is word that there is strong interest from some private equity firms...
So, from the sound of things, these brands could be parceled out, rather than being sold as one lump sum.
Full story here. Related stories here and here.
Full story here. Related stories here and here.
comp386 says:
05:11 AM, 06/13/07
Just when Jaguar comes out with something good like the XK and possibly the new XF, Ford decides to sell it. Ford will probably get pennies on the dollar compared to what it has already invested in the company. Dumb I say. Ford should have sold Jaguar a long time ago. At this point you might as well finish the revival and make some money from it.
ateixeira says:
11:27 AM, 06/13/07
Makes sense to me, having Jaguar has always limited what Lincoln could do. They always had to be less than Jaguar.
flicmod says:
01:00 PM, 06/13/07
ateixeira,
While Jag HAS been holding Lincoln back, it's Ford's fault for allowing such a prestigious nameplate to become a glorified Lincoln. Ford hasn't done much with Jaguar that's true to its racing heritage and hasn't proven to be on par with the likes of BMW, M-B, or even Lexus.
I'm with you though. Jaguar is better under someone other than Ford.
hondacura4 says:
07:32 PM, 06/13/07
I remember when I was little, I would see a Jaguar (Jag-you-ah) and it gave a sense of "mysterious luxury". The new Jags just dont exude that and I feel that was what made Jaguar....Jaguar. The new Jags (mostly the lower end models) appear cheap and lack that exspensive tailored look the older Jags are known for.
I think BMW should by Jag because they seem to be able to keep with the marks tradition while making them modern and classy at the same time. They did wonders for the Range Rover, as that looks EXSPENSIVE and they kept the Range Rover-ness.