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Chevy to offer a crossover

Chevrolet, finally realizing that crossover would help their bottom line, will offer one in the not too distant future, probably next year. Chevy considered offering one a few years back, but at the time the Trailblazer was doing well, and they thought that there was no need for one. Now, however, CUVs are all the rage and the TrailBlazer has steadily been losing sales to the point that it will be phased out by 2010.

"It seems like they're realizing, 'We have a home run here, we'd better get these to our volume dealers,'" said dealer Steve Cook, who sells Chevrolet, Buick and GMC vehicles at his Vassar, MI dealership...
"With Chevy being my main line, it would help to have one."

The new crossover is expected to be built on the same platform as is the GMC Acadia, Saturn Outlook and Buick Enclave.

Full story here and here.

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9 Comments

7driver says:

08:40 AM, 05/29/07

"...finally realizing a crossover would help the bottom line..."? What do you call the Equinox?

rsholland says:

08:59 AM, 05/29/07

Point taken. I should have said "large" crossover. Thanks.

flicmod says:

11:47 AM, 05/29/07

Chevy should've had the Lambda platform from the get-go. But it's unfortunate that GM is reliving some of its old antics yet again. When will they learn not to clone every vehicle in their lineup three times over? I can see cloning it once, but three?!? As much as I like the styling and despite the reviews of the Enclave, I say this one shouldn't have been made. They're going to dilute the vehicles image just like they did with the SS name.

albook says:

12:42 PM, 05/29/07

Dumb Move! The reason the new lambdas are selling is because there is the right amount of them. If Chevy gets one, then sales will come from somewhere else- probably the Saturn. Don't do this GM! You guy made the same mistake with the previous vans! Four? Ridicoulous!!! Chevy doesn't need a crossver. What they should do is keep their van. The Equinox is fine. Maybe a MAKEOVER (not badge engineered) Suzuki XL7. Chevy shouldn't even have a Tahoe! More Yukon sales.

bbechtel16 says:

01:02 PM, 05/29/07

Ugh...stupid GM. It's like they have a fetish for badge engineering, or at least a contest.

estreka says:

04:23 PM, 05/29/07

While I agree with Albook about cannibalized sales, I think Chevy does indeed need a crossover. If anyone should have one, it has to be the mass seller. Why does GMC have one, anyway? Just rebadge it.

roar02ram says:

08:19 PM, 05/29/07

I agree that Chevy needs a crossover, but I think they should've put the money into making the Equinox viable, not into badge-engineering the admittedly excellent Lambdas. There's a lot of room for improvement with the Equinox, ya know.

mirth says:

10:35 AM, 05/30/07

Classic wrong-headed thinking from GM - rebadge everything 3 or 4 times (although in truth Chevy should have had this one first). So they are splitting up their manufacturing and marketing dollars 3 or 4 ways while Toyota can pour it all into one or maybe two models. How can GM possibly win against that?

ateixeira says:

11:24 AM, 05/30/07

I don't think GM needs a 4th Lamda clone. This would hurt Saturn as much as it would help Chevy.
 
The Lambdas were done right, so invest the money on making the Equinox better. How can such a large vehicle not offer a 3rd row? Why is cargo space so small in the current Equinox?
 
GM should benchmark the RAV4 for the next Equinox, and focus on getting that to Chevy dealers ASAP.

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