Interesting editorial over at AutoObserver on The Value of Being No.1.
Apparently by having the "Numero Uno" ranking in any given market slot really does translate into more money for the title holder, as there have been scientific studies showing that to be the case. So expect Toyota to benefit in a very real dollars-and-cents way from their newfound top ranking.
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The List: 3 Standouts From the 2012 Chicago Auto Show
February 12, 2012 12:01 AM
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2012 Chicago Auto Show: 2013 Hyundai Elantra Coupe
February 8, 2012 11:00 AM
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2012 Chicago Auto Show: 2013 Hyundai Elantra GT
February 8, 2012 9:27 AM
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2012 Chicago Auto Show: 2013 Hyundai Elantra Coupe
February 7, 2012 10:01 PM
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The List: 6 Models That Deserve Greater Sales Success
February 5, 2012 12:01 AM
ateixeira says:
12:43 PM, 05/22/07
Economies of scale. Plus purchasing power over your suppliers.
mirth says:
09:50 AM, 05/23/07
Thank goodness. I was worried they weren't making money.
hondacura4 says:
02:16 PM, 05/30/07
As if they need anymore money.