With 10,599 November sales, the Ford Explorer is now approaching the sales figures of when this vehicle first went on sale back in 1990. This November the sales are 10% below those of November a year ago. Ford sold 11,792 Explorers n November 2005, which had been the lowest monthly figure since the initial month or two of sales of the model in 1990.
"The Explorer is a great product, but there are fewer and fewer people interested in buying a midsize SUV, or a large SUV for that matter," said Ford sales analyst George Pipas...
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estreka says:
07:10 AM, 12/ 4/06
You're still doing quite well with 120K sales annually. There are companies out there that would kill for those kind of sales numbers.
ateixeira says:
01:33 PM, 12/ 4/06
Agreed, some entires sell 40k a year or less, and are still considered successful.
Ford has the crossover segment filled up already, so I think the Explorer should remain their sole mid-size truck.
hondacura4 says:
05:16 PM, 12/ 5/06
Sure its still sells well if you look at the total quanity (compared to some competition), but its LOOSING sales and thats not good. Another example would be the Honda Pilot which sold 9520 units in November and its actually down about 2500 units from Nov. of last year. So it looks like Ford isnt the only one hurting in this segment. But from what sells used to be for the Explorer this has to hurt Ford much more than Honda.