Shanghai Motor Co., which bought the rights to the Rover nameâor so they thoughtâhave just launched a new car brand in China called the Roewe
or Rong Wei (the glorious prestige). Apparently there was some sort of trademark snafu which resulted in the name change. Confused? Welcome to the club...
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The car is based on the Rover 75, and will called the 750E, will debut at the Beijing Motor Show in November. Roewe plans to export the car to Europe and the USA.
So will a UK-inspired car built in China succeed in the world market? Tough call...
More info here.
The car is based on the Rover 75, and will called the 750E, will debut at the Beijing Motor Show in November. Roewe plans to export the car to Europe and the USA.
So will a UK-inspired car built in China succeed in the world market? Tough call...
More info here.
ateixeira says:
10:37 AM, 10/13/06
Sounds like Wrong Way. Nightmare of a name if you ask me. LOL
roar02ram says:
11:16 AM, 10/13/06
Yet another synonym for POS.
firstwagon says:
12:03 PM, 10/13/06
Never underestimate the Chinese. Their first few offerings will likely be sub par but they learn quickly and I wouldn't be surprised to see them dominate the lower end of the market within 10 years.
carlisimo says:
05:33 PM, 10/13/06
We'll see how cheap they can get these Rovers. They weren't very good cars even 10 years ago, so...
estreka says:
01:02 PM, 10/15/06
I agree with wagon. If you think the Koreans were fast learners, just wait and see.
ateixeira says:
11:29 AM, 10/16/06
I'm sure they will learn quickly, but a bad name like "Wrong Way" can set them back a decade or so.
rsholland says:
11:46 AM, 10/16/06
Sorta like "Nova" = "No Go" in Spanish.