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Mellencamp to sing for Chevy trucks

John Mellencamp's "Our Country" will replace the Bob Seger "Like a Rock" as the new theme song for the new Chevy trucks. All I can say is good luck, as I think the Like a Rock-themed ad campaign will be very hard to top.

The ad campaign was put together by Campbell-Ewald, and according to AdWeek, will contain traditional and non-traditional elements—whatever that means...

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1 Comment

steve_ says:

09:08 PM, 09/28/06

I guess it's too late for him to hype the Mercury Cougar.

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