Isuzu
has just announced that they will be adding two 2WD pickups to their current model lineup: an i-370 4x2 Extended Cab and an i-370 4x2 Crew Cab. Snippet: In announcing the new models, J. Terry Maloney, president and COO of Isuzu Motors America, said, "Some of our customers have said they needed the room of a crew cab but without the off-highway capability of four-wheel drive. And some of our customers have asked for the extra power of a five-cylinder engine in the versatile extended-cab body style...
These new models address both of those needs and make our line of Isuzu Pickups more appealing to more consumers than ever."
Does anyone really care? Year-to-date sales, as of July are 5,430, which is -35.7% over the same period last year. Does Isuzu really think adding these 2WD trucks will help reverse their sales slide here?
Does anyone really care? Year-to-date sales, as of July are 5,430, which is -35.7% over the same period last year. Does Isuzu really think adding these 2WD trucks will help reverse their sales slide here?
mercedesman1 says:
07:02 AM, 08/ 2/06
I dont think anybody cares...
Any predictions on Isuzus demise?
orbit9090 says:
07:42 AM, 08/ 2/06
It might help Isuzu sales if their salespeople actually wanted to sell them. The last two times I visited the nearest Isuzu dealership, the salespeople kept dragging me over to their Toyota's. I had to ask FOUR times before the one guy was willing to let me sit inside an Isuzu, and then he kept badmouthing it. Instead of asking to go on a test drive, I finally got mad enough and left. - Isuzu also needs a brand identity and some fresh ads.
ateixeira says:
11:29 AM, 08/ 2/06
Isuzu will disappear, it's more a matter of when vs. if.
rangner says:
08:01 PM, 08/ 2/06
They probably will, but they might return again. From what I've read, Isuzu is trying to buy back the stake GM has in it. I think if they stay independent, and come back swinging with a diesel in every model they sell, cars and trucks both, they'll have success.
jerrywimer says:
08:06 AM, 08/ 3/06
That could work for them rangner. But GM has depended on Isuzu diesels, so it might be tricky to convince GM to let that part of the business go back.