Gaywheels.com
has listed the top 10 vehicles most researched by the gay and lesbian community. Snippet: Notice also that the Top 10 aren't all luxury brands or from manufacturers that one would normally associate with the gay consumer. The fact of the matter is, we are a very diverse group of people united by sexual orientation. We represent every ethnicity, income group and live in 99% of the counties in the U.S...
Statistically, we have a higher disposable income and like to spend more on luxury goods but there are those amongst us that are perfectly happy with more affordable products. The most important fact revealed in this data is that our community clearly supports companies that treat us with respect. And for that, we thank all the gay-friendly companies in all industries in the U.S.
Most interesting to me is that Subaru is not mentioned among the top 10, as they are known to be popular among gays and lesbians.
Most interesting to me is that Subaru is not mentioned among the top 10, as they are known to be popular among gays and lesbians.
ateixeira says:
07:44 AM, 07/12/06
The surprise, to me, is the Dodge Caliber being #3. Wow. I mean, these guys are targeting butch males with the whole "anything but cute" campaign. Have you seen the ads?
Meanwhile, Subaru has "Get Out and Stay Out" and doesn't make the top 10. Volvo also has targeted ads at the Gay community and didn't make the list.
ateixeira says:
07:54 AM, 07/12/06
Hmm, it does say "most researched", I wonder if the fairy bashing in the Caliber ads sparked up curiosity. You know what they say, no such thing as bad publicity!