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Fear motivates Toyota

By Bob Holland | March 30, 2006

Fear is a great motivatorâand it certainly works in Toyota's favor. A big reason for their stelar reputation for quality is a fear of failure.

Snippet: "We are kind of paranoid," says Dennis Cuneo, senior vice president of Toyota Motor North America Inc. "You're going along, and things are going quite well, and you're always thinking: 'What could go wrong?'"

Categories: Toyota,Trends

2 Comments

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ateixeira says:

10:51 AM, 03/30/06

The article makes it sound like recalls are a bad thing, they aren't, not necessarily. It's much better than an automaker denying there is a problem.

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estreka says:

04:24 PM, 04/ 1/06

I, too, wonder how Toyota will look upon the throne. The problem with being King of the Hill is you gotta still be aggressive, but you need to create new goals.

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