Jim Press, President and COO of Toyota, was keynote speaker at Chicago show kick-off breakfast

Jim Press, the President and COO of Toyota, just told the assembled automotive press that the secret to Toyota's success is "We find out what customers want and we try and give it to them through the best dealers in the industry."

Sounds so simple, doesn't it.

Wait, I forgot to mention there were a bunch of Toyota dealers in the room as well.

Categories: All Auto Shows,Chicago Auto Show,Toyota