But in the United States, rival Hyundai Motor Co. may well be at the top of Toyota's list.
"We're worried about them," Yukitoshi Funo, chairman of Toyota Motor Sales USA, told reporters in Detroit this week...
"Our main competitors here are essentially Honda Motor Co. Ltd., Nissan Motor Co. Ltd. and Hyundai, but Hyundai is the one we are very carefully watching," he said on the sidelines of the North American International Auto Show here.
South Korea's top automaker, until recently a target of jokes about broken-down parts, has dramatically raised its profile on the world stage with a benchmark study by research firm J.D. Power showing an improvement in quality to match the best Japanese brands.
I think Toyota is correct in their assessment of Hyundai. In many ways their recent products have many of the same attributes that put Toyota where they are: bland if not inoffensive styling, mainstream appeal, reliability (now), and very reasonable prices.
South Korea's top automaker, until recently a target of jokes about broken-down parts, has dramatically raised its profile on the world stage with a benchmark study by research firm J.D. Power showing an improvement in quality to match the best Japanese brands.
I think Toyota is correct in their assessment of Hyundai. In many ways their recent products have many of the same attributes that put Toyota where they are: bland if not inoffensive styling, mainstream appeal, reliability (now), and very reasonable prices.
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