Geely, a Chinese automaker owned by one of the richest men in China, Li Shufi, is making a few bets that if played right will have you opening your wallet for the likes of a Beauty Leopard.
First, Geely is one of the few Chinese autmakers that actually designs and develops cars. The majority of China's automotive factories just do assembly for foreign labels - Ford, GM, Toyota, Honda and a growing handful of others. Second, Geely has entered into a number of joint ventures to build a full service network - sales, repair, maintance and leasing. Third, Geely has lined-up spare parts suppliers outside of China - from Germary, Italy and South Korea.
However, Geely may need to revise their vehicle names for the US market. I can't see people getting excited about names like Beauty Leopard, Uliou, Maple and Merrie. Who knows, maybe people want a Beauty Leopard in their garage.
Sounds like global car company to me!
Add a comment