Don't own a Ford? Don't park here.

All the non-Ford owning employees will get healthier from all that walking and Ford will make up what they lose in employee sales in cheaper health insurance premiums.

As was said, Ford's heart is in the right place, but their action is not prudent. When I visited Nissan's Smyrna plant, I was pretty surprised by the number of Non-Nissan/Infiniti vehicles in the parking lot, it was the same situation at Honda R&D in Ohio.
 
Of course, does owning a "Ford" vehicle mean you can own a product from brand names such as Lincoln, Volvo, Mercury, etc.? After all, they all fall under the coverage of the blue oval....

"The beatings will continue until morale improves."
 
Seems a bit communist to me. Offer the employees perks so that it makes buying any competitors financially unfeasable.
 
I work at a Bank, can you imagine if I had to get my mortgage here?
 
I thought this was a free country....

It can be a Ford vehicle OR any subsidiary brand (Volvo, Jag-u-ah, Mercury, Mazda, Land Rover, Aston Martin, or Lincoln).
 
Also, note that this rule only applies to a small parking lot for executives or people with tenure; about 90% of the people who work there have to use the remote lot anyway. I do not buy the argument that the employees may not be able to afford Ford vehicles. The people using this lot have money, and they get the employee discount.
 
It is a "free country," which is why I think it is perfectly acceptable if Ford chooses to "reward" brand loyalty on their own private property.
 
To hell with the ACLU or any other communist liberal lawyers who want to intervene in this matter.

I think this idea is pretty dumb and desperate. What if you dont like Ford cars? Or what if Ford is uncompetitive in that segment? Or what if you bought a car used? Or won it? Should you really have to drive a Ford?
 
I respect Ford cars, but there are some of them that are very outdated like the Focus, Freestar and Crown Victoria. If I want a small car, would I buy a Focus when I could get a Mazda3/Civic/Corolla for around the same prices and features? Similarily why drive a Ford minivan when the Odyssey, Sienna and Uplander are out there?
 
This whole idea is unfair. This isnt the way to promote your brand. This just shows desperation and bullying by Ford.
 
My motto is buy whatever you like best. Forget about where it is made, who benefits, who doesnt.

This is old old news at Chrysler and GM. Especially Chrysler - I used to work as a consultant at their Centerline, MI facility. The "non Chrylser" lot was a good 10 minute walk from the building - in bad weather they need to send shuttles. I was driving a Ford at the time so I got my exercise in. Believe me, no lawyer will be getting rich off of this.
 
Also note that it isn't Ford that is instigating this - it's the UAW. Ford doesn't have any policy on parking - you can park a Camry right in front of HQ.

Some of the posters do not understand what this means. If you work for a company, at least in my case, you should believe in their product. I work for Ford and believe in our product very much and tell everyone. For a long time we haven't had a car that I thought was in league with some others offered by other manufacturers. Now, I believe our truck product and our car product is some of the best in the industry! I drive a Taurus now (blech!) but I will be driving a Fusion soon.
 
I'm sorry to have to say this to everyone who eats, sleeps and breathes Toyota, Honda, etcetera but they aren't the only folks making safe, luxurious, reliable cars anymore. Yeah, shocking, I know.
 
We're at the top of our game and for a company employee to drive something other than a Ford and then have the audacity to park that vehicle in front of the headquarters (or anywhere near it) is absurd. It would be different if we made undesirable, unreliable products but we don't. As long as Ford sells it, yes, be it Jag or Mazda, park it out front. If it's a Toyota or Chrysler, please, park it far away. Preferably off a cliff.

redtrust,
 
You fail to understand something. Anyone can work for any company, however the decesion on what to buy is still theirs. I like many FoMoCo vehicles like the Fusion, Mustang, Town Car, Mazda3 and Mazda6, etc. Im sure many people will acknowledge that Ford makes good cars, but what if you want to buy another vehicle for different reasons? Say styling, comfort, power to name a few.
 
Should you be forced to buy a FoMoCo car just because you work for them? Their cars are good, but so are those of the competition. And in the end, its best to buy what suits you best. After all, you're the one living with it for next few years......

Yeah, I agree. it's not that Ford doesn't make fine products, as I'm sure they do. That's not the issue. The issue is being pressured into buying a Ford product, be it peer pressure or management pressure.
 
Where does it end? Suppose an excellent Ford employee, who drives a Chevy, is passed over in a job promotion because the other competing job applicant drives a Ford product—and gets the job promotion solely on what he/she drives. Sound silly, or not relevant? I don't think so.

Oh good Lord, TEN MINUTES OF WALKING!!! THE AGONY!!! I'm guessing most of them could stand to burn a few calories, judging by the cost of healthcare for auto unions these days...
 
A lot of you are missing the point here. They are not "punishing" people who drive other cars, they are "rewarding" people who drive Fords.
 
Of course they could not take that into account for hiring, firing, and promotional purposes, as that would violate all kinds of employment laws. But if they want to have a "brand loyalty" parking lot, so what???
 
If you like some other vehicle better and choose to buy it, go ahead! Just know that the good spaces are for Fords, and your employer has the same right to choose as you do.
 
For example, I work for an insurance company, and I get an employee discount on my premiums. Do I get to switch to one of our competitors and then demand a 10% subsidy from my employer? No, they are not "forcing" me to buy my own product, they are just "rewarding" it when I do. And if another insurer wants my business, they will have to compete harder to overcome my company's employee discount.
 
You know, they also let hybrids drive in the carpool lane and charge SUV drivers more for a car wash. You have to take all things into consideration when you choose a vehicle. Preferred parking is just one of the "perks".