East meets West with the Kia Soul Concept. According to the chief designer for Kia Motors of America, Tom Kearns, "The Soul really was a collaborative effort between our design studio in California and our design studio in Korea." During the project, one of the American designers even went to Korea for a month and a half. The meaning of the car's name is two-fold, it implies a car with character as well as pays homage to Seoul, the capital of Korea.
Full Detroit Auto Show coverage: Kia Soul concept
Kia Soul concept photos
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