I kept my big mouth shut, for once. And listened.
I heard chat about the day's show. What folks saw and what they thought about what they saw. There was talk about Porsche SUVs and 3-wheeled Volkwagens. Cadillac trucks and Honda trucks. Tiny American cars and big Toyota trucks. Volvo sports cars and crossovers from around the world.
Nobody's playing inside their customary yard anymore. Anybody can do anything. The L.A. show wasn't a series of "oh, my"s and "wow, I don't believe it"s, but it was a strong-willed testament that the rules no longer apply in the automobile industry. It started with Honda building luxury cars 20 years ago, and it has finally become doctrine.
So don't be surprised when Rolls-Royce builds minivans, or when Microsoft produces a sports coupe.
Rich
Add a comment