Chevy has just announced a new Ecologic window sticker that will be fitted to all new Chevy's starting with the 2013 Chevy Sonic. (Ours is a 2012.) The sticker "lets customers see some of the environmental features of the vehicle relating to manufacturing, driving and recycling." GM's Mark Reuss said that "Customers want companies to be honest and transparent about their environmental efforts and sustainability goals and rightly so. Putting an Ecologic label on each Chevrolet is just one more way for us to share our environmental progress."
The labels are audited by Two Tomorrows, a third-party sustainability agency which provides "assurance services to companies for environmental initiatives."
Three areas are covered on the label: Before the road, On the road and After the road. The first highlights manufacture and assembly, the second fuel-savings and the third notes how 85% of the vehicle is recycled.
While it probably won't aid in the sales of many cars, I can see this tactic reassuring nervous buyers that the car they want is still good for the environment. "Look, 85% of my Suburban can be recycled. Can your Prius batteries?"
Mike Magrath, Features Editor, Inside Line
uncanny_man says:
07:52 PM, 01/27/12
Will the stickers be biodegradable? Will they be out of recycled materials?
noburgers says:
07:07 AM, 01/28/12
interesting how safety and environmental awareness are becoming more important selling points--back in the day of 18' V8 powered cars with no seat belts and cheap gas, it was all about style. Fortunately, today we have average sedans that outperform those cars in every category (uh, except for style).
firstwagon says:
01:24 PM, 01/28/12
""Look, 85% of my Suburban can be recycled. Can your Prius batteries?""
Of course they can. They were designed from the start to be recycled.
alpha01 says:
02:24 PM, 01/29/12
For a dork like me, who likes a ton of information (on the stuff I find interesting, at least), I think this is a simple, cool feature, even if obvious for its marketing/promotion intention. Kudos to Chevy/GM.
stovt001 says:
10:50 AM, 01/30/12
Oh the hoops people will jump through to feel green.