The new Fiat 500 commercial "My World" starring Jennifer Lopez debuted a few days ago.
It features JLo driving the 500 back to her old neighborhood, The Bronx.
The ad is trying to tell the story of her getting back to her roots to find the source of her inspiration. And maybe not so coincidentally, this JLo ad is very similar to the Fiat sister company 2012 Chrysler 300 commercial, "If You're Gonna." This one features some guy driving the streets of Detroit to the sounds of Jay-Z, showing the pride and character exhibited by The Motor City. I really like both of these ads.
But instead of going home and getting back to The City's roots, the 300 goes through some ritzy suburbs (including Birmingham) and ends up -- at some fancy lake house.
Perhaps this guy finds inspiration in his boat.
Full-length versions of "My World" and "If You're Gonna" on the jump.
Albert Austria, Senior VE Engineer @ 8,900 miles
oldno7 says:
02:39 PM, 10/12/11
How many times have you posted about Jennifer Lopez now Albert? It's getting kinda creepy.
throwback says:
05:23 PM, 10/12/11
I believe Joe Mantegna does the voice overs for the Chrysler ads. He's got a great voice.
mikemidd says:
09:41 AM, 10/13/11
I just don't get the Fiat advertising strategy.
You have a small car, lightly powered, that will be derided as a "chick car." So you pick a female star (and not an "edgy" one), put her in a white car with red interior (as opposed to a black or dark grey or something), and have her talk in a maternal voice with kids in the shot.
I really like the 500. Frankly, I'd think about buying one. But that's entirely in spite of the advertising strategy.
deagle13 says:
10:05 AM, 10/13/11
I'm sorry, but the 500 just looks silly driving around in those gritty neighborhoods. For the narration and setting to make sense, J-Lo should be riding a Harley in that ad...