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2009 BMW 750i: The Cadillac of BMWs

7seriescomfort-950.jpg


Our 750i features an adjustable air suspension. There are four settings to choose from - Normal, Comfort, Sport and Sport+. Nothing really new here, manufacturers have been offering adjustable suspensions ever since they got too lazy to tune them right the first time.

In this case, the Normal setting is perfectly comfortable for everyday cruising, and if you feel the need to throw a few tons of German steel around with your fingers, the Sport+ mode is quite effective.

Then there's Comfort mode. Dial that setting up and our 750 becomes a BMW Brougham d'Elegance. It's comfortable and soothing in a waterbed kind of way, but it's also a little bit disconcerting. I mean this is a BMW right? I don't care if it was called Vicodin mode, the car shouldn't feel so detached from reality. If Normal mode isn't comfortable enough for someone, then maybe a BMW isn't for them. C'mon BMW don't go down this road, please.

Ed Hellwig, Senior Editor, Inside Line @ 10,067 miles


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19 Comments

carguy622 says:

05:28 PM, 06/10/09

While these adjustable suspensions are nifty, I agree that they should just get it right the first time. I wonder what the repair rate and cost of this type of set-up is over the long term? Feels expensive.

briancam says:

05:43 PM, 06/10/09

I like Buicks and Cadillacs. I'd even own a DTS if the price was right but even I can see and feel that the comfort mode makes no sense on the 7. Sport is the only setting that makes sense on that car.

1speedbike says:

06:05 PM, 06/10/09

Take away the uber-comfort mode and then you have the bunch of people who complain that "Normal" is too rough and the 750i is supposed to be luxurious and blah blah

bimmerjay says:

06:24 PM, 06/10/09

Isn't luxury having your cake and eating it too? For $80K+ I fail to see why the luxury of choice is a problem - you have 4 unique possibilities to choose from!

I highly doubt this ride tuning will ever make its way into any BMW without adaptive damping.

redliner says:

06:47 PM, 06/10/09

mmmmmm..... BMW, now available in marshmallow flavor.

frazier500 says:

08:00 PM, 06/10/09

This would be the last think I'd complain about, to be completely honest. That setting is probably great when its road trip time and there's no need for the suspension to be firm.

fuhteng says:

08:18 PM, 06/10/09

I agree with frazier500. For my part, having the Sport+ mode seems silly. It is a luxury car, so the normal, sport and comfort make perfect sense to me. My G8 has only one setting... but it also costs about 1/3 of what the 7 does. I think the suspension set up is great. But yes, it got a little rough driving in OK for a few hundred miles. I would have liked a comfort mode there thanks!

altimadude00 says:

08:27 PM, 06/10/09

I think you guys are spoiled by the GT-R, EVO-GSR/X MR, G8, 370Z, M3^2, CTS, and S5.

mercedesfan says:

12:12 AM, 06/11/09

Ed- I'm not trying to be argumentative here, but adjustable air suspensions are vastly more complex than traditional coil springs. The engineers didn't get lazy, they have to work a lot harder to make these systems work than they ever did with coil springs. To design a proper spring you just need an understanding of basic phase-plane-plots and stability/control engineering. To design air-suspension systems require vast knowledge in electronic control engineering and fluid mechanics on top of the basic mechanical understanding of weight/size/etc constraints. I like good old-fashioned coil springs too, but they are NOT more difficult to design.

mustang5507 says:

03:01 AM, 06/11/09

If I had a large luxury car, I think I wouldn't want to get beat up on rutted freeways or long drives to Vegas or SF. If all modes are effective at what they promise, why complain? You want a rough ride, go get the FX50.

wizard8873 says:

05:36 AM, 06/11/09

While I don't think it's a setting that a BMW should have, it really should be there for the price. I like stiffer cars, have an M45 Sport myself, and it doesn't bother me yet that it rides like it does nor do my parents. I do have relatives in the family that feel that it's too harsh. Even my parents Altima 2.5S is too harsh for them. BMW is just trying to make it appeal to more people. The more you close a car off, the lower of a market share you get. You get sport and sport+ for those times when you want to throw it around curves and then normal and even comfort for when you have relatives or even business partners riding with you.

joefrompa says:

05:36 AM, 06/11/09

Seriously, a choice of ride quality selectable by the occupants and not defaulted too...and you are complaining? Who cares if it's floaty. It's a CHOICE and you aren't even forced to deal with it when you get in.

Ed, c'mon, that was just lame.

dougtheeng says:

05:43 AM, 06/11/09

I've no problem with the 7-series having this option. Its a chauffeur car, after all.

corollasman says:

06:42 AM, 06/11/09

What's wrong with having 4 choices to choose from. A 750 owner should be thankful to have a choice. Stop whining.

tinyelvis says:

07:16 AM, 06/11/09

"The Cadillac of BMW's" is a classic, classic line.

blueguydotcom says:

08:45 AM, 06/11/09

Typical BMW - pitching to the wrong crowd.

vvk says:

08:56 AM, 06/11/09

Just trying to woo Lexus owners, that's all.

equ says:

10:39 AM, 06/11/09

It's not right to put down suspension modes until you've tried them out in the northeast, specifically NYC. I bet normal is too stiff here.

allthingshonda says:

05:41 PM, 06/11/09

I agree with equ comfort is probably perfect for rough inner city streets.

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