Our Long Term 750 just passed the 10,000 mile mark. In that short time the car has largely been praised but there are a few issues. The front cup holder door is busted and there's a distant but annoying rrrrrrRRRrrrr noise coming from under the hood. Sounds like an '88 Ford Taurus power steering pump. Also, Editor in Chief Scott Oldham said he'd prefer the Hyundai Genesis - and that's not as crazy as it sounds. I may be in that camp too.
Sure, the 750 is an excellent car - brilliant in many ways. Even when the car is switched off, the gauges look like they belong in a museum. The car's interior feels crafted not just assembled. And if you can't get comfortable in the 750's seats, it's time to start cutting back on the Biggie french fries and Angus Whopper with bacon.
But once the big BMW is under way, the driver can see, feel, sense and hear the fact that this is a very complex engineering masterpiece. I can't help but think most people just don't want all the drama and would be happy with something less expensive and less complicated. Then again, maybe those people aren't BMW customers - am I crazy or just too much of an average dude for this car?
Brian Moody, Automotive Editor @ 10,000 miles on the dot

joegibes says:
01:22 PM, 06/ 8/09
Damn that cluster is beautiful, both on and off.
dougtheeng says:
01:31 PM, 06/ 8/09
99% of us are too average for this car. They just may not realize it until they sit in one.
carguy622 says:
02:31 PM, 06/ 8/09
In the last few years, as plain Jane Hondas, Toyotas, Fords, and whatnot have caught up with the luxury brands in terms of refinement, space, and techie toys the luxury brands are trying to differentiate themselves by offering even more horsepower, toys, and features. It used to be that when you stepped up into a luxury brand the difference in price was immediately obvious. Not so much anymore, and these cars are becoming overkill for many.
esoterica says:
02:33 PM, 06/ 8/09
agree with carguy622. Returns are hugely diminishing once you spend more than about $40-50K on a car.
uncanny_man says:
03:07 PM, 06/ 8/09
I'm sorry, but an "engineering masterpiece" should never feel complex. The heart of engineering is supposed to be KISS (keep it simple, stupid)
Those gauges definitely look cool off though. Look like those minimalist watches that have no numbers.
allthingshonda says:
05:06 PM, 06/ 8/09
I've said it once and I'll say it again BMW has really gone down. They have always been expensive and that hasn't changed but back then the money was invested in engineering today it is computers and electronics that don't do anything to make the driving experience better. In fact it makes it more complicated.
Waaaay back in 1987 my uncle bought a brand new 325i. And for a teenager with a brand new driver's licence this was a gift from God. It didn't have any hi tech features except for a trip computer including BMW's "Check" system, and Anti-Lock Brakes (1987 remember)in fact his wife's Toyota Cressida was far more luxurious. But it really was the Ultimate Driving Machine. This was the first car I rode in that you could take your hands off the wheel at speeds above 80 and the car would drive in a straight line. Even at 100 mph all you could here from that little 2.5 I6 was a faint high pitch whine. None of this is a big deal now but this was over 20 years ago. Also it was just as or more reliable and durable than anything from Japan at the time and better than VW, Mercedes and BMW today.
I really wish BMW would go back to their roots and return to building the best engineered cars in the world. For people to perfer to drive a Hyundai over a BMW says a lot.
stingray454 says:
11:34 AM, 06/ 9/09
The gauges are somewhat interesting, and the seats are great, but the rest of BMW's interiors just don't do anything for me, and the new 7 is no exception. Nicely assembled, maybe. But the interior design just doesn't have any style. It's more than just being teutonic - Audi interiors are teutonic as well, but they have style, and are aesthetically pleasing.
whickersham says:
06:25 AM, 06/22/09
Let the ranting about how you should be lucky that BMW even decided to put a cup holder in the car, since Germans don't drink while they are driving. I said it before, BMW cup holders are poorly designed and this is unacceptable in a car of this price and caliber. I can tolerate the broken crappy cup holders in my 2006 330 but come on a brand new 7 series? If you are going put cup holders in the car then do a good job designing them or don't put them in at all. That being said if given the keys to both cars I still would take the BMW without a second thought.
tony_e30 says:
08:38 PM, 06/22/09
I can't wait until I can pick up a ten year old well documented example. I'm sure all the electronics will be functioning perfectly, and all of the bugs will have been worked out.
Will any of these even be on the road in ten years, or will the electronics be dooming them to a life as part/support cars?
mmichael says:
10:21 PM, 06/22/09
Hate that cluster!!! It looks freaky without the dials and the number and the lights. Reminds me of the Hollow Man - just waiting to have his face painted on!
M Michael
http://easyclicks.wordpress.com/